FOND Bone Broth vs Dr. Kellyann · Bay Area shelf head-to-head
FOND Bone Broth and Dr. Kellyann, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
FOND Bone Broth carries more Brand PowerDr. Kellyann is in more Bay Area grocersFOND Bone Broth fields the deeper lineup
FOND Bone Broth
Dr. Kellyann
44
brand power
34
27
products
13
4
categories
2
1
grocers
5
$15.99
avg price
$10.12
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ FOND Bone Broth▭ Dr. Kellyann
Distribution · 30% of score4·21
F
carried in 1 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only FOND Bone Broth
only Dr. Kellyann
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only FOND Bone Broth · 0
no exclusive doors — everywhere FOND Bone Broth is, Dr. Kellyann is too.
only Dr. Kellyann · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: FOND Bone Broth · Dr. Kellyann
