Food For Life vs Nuco · Bay Area shelf head-to-head
Food For Life and Nuco, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Food For Life carries more Brand PowerFood For Life is in more Bay Area grocersFood For Life fields the deeper lineup
Food For Life
Nuco
53
brand power
25
27
products
5
4
categories
2
18
grocers
4
$8.96
avg price
$8.75
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Food For Life▭ Nuco
Distribution · 30% of score75·17
N
carried in 18 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Food For Life
only Nuco
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Food For Life · Nuco