Food For Life vs Stone & Skillet · Bay Area shelf head-to-head
Food For Life and Stone & Skillet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Food For Life carries more Brand PowerFood For Life is in more Bay Area grocersFood For Life fields the deeper lineupStone & Skillet sits further up the premium end
Food For Life
Stone & Skillet
53
brand power
17
27
products
3
4
categories
1
8
subcategories
2
18
grocers
5
46.9¢
price per oz
66.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Food For Life▭ Stone & Skillet
Distribution · 30% of score75·21
S
carried in 18 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Food For Life
only Stone & Skillet
no top category Food For Life doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Food For Life · Stone & Skillet
