Food For Life vs The New Leaf Bakery · Bay Area shelf head-to-head
Food For Life and The New Leaf Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Food For Life carries more Brand PowerFood For Life is in more Bay Area grocersFood For Life fields the deeper lineupThe New Leaf Bakery sits further up the premium end
Food For Life
The New Leaf Bakery
53
brand power
21
27
products
8
4
categories
2
8
subcategories
6
18
grocers
3
46.9¢
price per oz
66.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Food For Life▭ The New Leaf Bakery
Distribution · 30% of score75·13
T
carried in 18 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Food For Life
only The New Leaf Bakery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Food For Life · The New Leaf Bakery
