Foodies vs Big Mountain Foods · Bay Area shelf head-to-head
Foodies and Big Mountain Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Foodies is in more Bay Area grocersBig Mountain Foods sits further up the premium end
Foodies
Big Mountain Foods
25
brand power
27
5
products
5
3
categories
3
7
grocers
5
99.5¢
price per oz
76.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Foodies▭ Big Mountain Foods
Distribution · 30% of score29·21
F
carried in 7 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Foodies
only Big Mountain Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Big Mountain Foods · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Foodies · Big Mountain Foods
