Foods Alive vs Makoto · Bay Area shelf head-to-head
Foods Alive and Makoto, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Foods Alive carries more Brand PowerFoods Alive fields the deeper lineup
Foods Alive
Makoto
43
brand power
13
118
products
2
7
categories
2
9
subcategories
2
2
grocers
2
$12.69
avg price
$5.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Foods Alive▭ Makoto
Distribution · 30% of score8·8
M
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Foods Alive
only Makoto
no top category Foods Alive doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Foods Alive · 2
only Makoto · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Foods Alive · Makoto
