Reading the shelf…
Foods Alive offers a diverse range of organic products that cater to various dietary needs and culinary uses. From its plant-based Agar Agar Powder, a versatile vegan gelling agent, to nutrient-rich nuts like almonds and Brazil nuts, the brand emphasizes natural sources of essential nutrients. Foods Alive also provides artisan cold-pressed oils such as black cumin and black sesame seed oils, known for their antioxidant and anti-inflammatory properties, suitable for both culinary and topical applications.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 2 of 24 Bay Area grocers. how many stores stock the brand.
118 products in the catalog. how deep the product line is (saturating).
spans 7 categories · 9 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Foods Alive (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Foods Alive · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Foods Alive in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Foods Alive lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.




































4 storefronts across 2 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Foods Alive· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Foods Alive Himalayan Salt · its most-distributed SKU (1 door) in Salts, the biggest opening. The closest open door is Andronico's Community Markets · 4 rivals already on that shelf.
~0% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 83% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: briannas, stonewall kitchen, annie's
route note: buying runs through a corporate program — typically a slower path than an independent grocer's buyer.
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Foods Alivethat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Salts, Sesame Seeds, Trail Mix · +1 more
open here: Asian Dressing, Crackers, Other Dressing · +1 more
open = the store meaningfully carries that category (real depth, not a token SKU) and Foods Alive sells it elsewhere but has no SKU here.