Foods Alive vs Primal Kitchen · Bay Area shelf head-to-head
Foods Alive and Primal Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Primal Kitchen carries more Brand PowerPrimal Kitchen is in more Bay Area grocersFoods Alive fields the deeper lineupFoods Alive sits further up the premium end
Foods Alive
Primal Kitchen
43
brand power
63
118
products
85
7
categories
6
9
subcategories
31
2
grocers
19
$2.20
price per oz
79.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Foods Alive▭ Primal Kitchen
Distribution · 30% of score8·79
carried in 2 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments2 vs 35 SKUs
only Foods Alive
only Primal Kitchen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Foods Alive · 0
no exclusive doors — everywhere Foods Alive is, Primal Kitchen is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Foods Alive · Primal Kitchen
