Foods Alive vs Field Day · Bay Area shelf head-to-head
Foods Alive and Field Day, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Field Day carries more Brand PowerField Day is in more Bay Area grocersFoods Alive sits further up the premium end
Foods Alive
Field Day
43
brand power
58
118
products
120
7
categories
42
2
grocers
12
$2.20
price per oz
40.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Foods Alive▭ Field Day
Distribution · 30% of score8·50
carried in 2 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Foods Alive
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Foods Alive · 0
no exclusive doors — everywhere Foods Alive is, Field Day is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Foods Alive · Field Day
