Forno Bonomi vs Tate's · Bay Area shelf head-to-head
Forno Bonomi and Tate's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tate's carries more Brand PowerTate's is in more Bay Area grocersTate's fields the deeper lineupTate's sits further up the premium end
Forno Bonomi
Tate's
32
brand power
55
7
products
29
3
categories
2
4
subcategories
3
13
grocers
19
55.1¢
price per oz
$1.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Forno Bonomi▭ Tate's
Distribution · 30% of score54·79
carried in 13 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tate's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Forno Bonomi · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Forno Bonomi · Tate's