Four Sigmatic vs Illy · Bay Area shelf head-to-head
Four Sigmatic and Illy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Four Sigmatic carries more Brand PowerIlly is in more Bay Area grocersFour Sigmatic fields the deeper lineup
Four Sigmatic
Illy
46
brand power
40
24
products
18
5
categories
1
8
subcategories
4
12
grocers
13
$5.71
price per oz
$2.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Four Sigmatic▭ Illy
Distribution · 30% of score50·54
carried in 12 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Four Sigmatic
only Illy
no top category Four Sigmatic doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Four Sigmatic · Illy
