Four Sigmatic vs Lady Falcon Coffee Club · Bay Area shelf head-to-head
Four Sigmatic and Lady Falcon Coffee Club, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Four Sigmatic carries more Brand PowerFour Sigmatic is in more Bay Area grocersFour Sigmatic fields the deeper lineup
Four Sigmatic
Lady Falcon Coffee Club
46
brand power
14
24
products
4
5
categories
1
8
subcategories
3
12
grocers
2
$5.71
price per oz
$1.97
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Four Sigmatic▭ Lady Falcon Coffee Club
Distribution · 30% of score50·8
carried in 12 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Four Sigmatic
only Lady Falcon Coffee Club
no top category Four Sigmatic doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Four Sigmatic · Lady Falcon Coffee Club
