Fra' Mani vs Creminelli Fine Meats · Bay Area shelf head-to-head
Fra' Mani and Creminelli Fine Meats, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Creminelli Fine Meats carries more Brand PowerFra' Mani is in more Bay Area grocersCreminelli Fine Meats fields the deeper lineupCreminelli Fine Meats sits further up the premium end
Fra' Mani
Creminelli Fine Meats
51
brand power
56
15
products
31
3
categories
5
7
subcategories
6
15
grocers
13
$1.73
price per oz
$3.64
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fra' Mani▭ Creminelli Fine Meats
Distribution · 30% of score63·54
carried in 15 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fra' Mani
only Creminelli Fine Meats
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fra' Mani · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fra' Mani · Creminelli Fine Meats
