Frantoia vs Graza · Bay Area shelf head-to-head
Frantoia and Graza, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Graza carries more Brand PowerGraza is in more Bay Area grocersGraza fields the deeper lineup
Frantoia
Graza
27
brand power
57
6
products
23
1
categories
4
1
subcategories
6
13
grocers
18
$1.46
price per fl oz
93.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Frantoia▭ Graza
Distribution · 30% of score54·75
carried in 13 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Frantoia
no top category Graza doesn’t also play in.
only Graza
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Frantoia · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Frantoia · Graza
