Frantoia vs La Tourangelle · Bay Area shelf head-to-head
Frantoia and La Tourangelle, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Tourangelle carries more Brand PowerLa Tourangelle is in more Bay Area grocersLa Tourangelle fields the deeper lineup
Frantoia
La Tourangelle
27
brand power
51
6
products
28
1
categories
3
1
subcategories
11
13
grocers
18
$1.46
price per fl oz
$1.22
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Frantoia▭ La Tourangelle
Distribution · 30% of score54·75
carried in 13 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Frantoia
no top category La Tourangelle doesn’t also play in.
only La Tourangelle
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Frantoia · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Frantoia · La Tourangelle
