French's® vs Heinz · Bay Area shelf head-to-head
French's® and Heinz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Heinz carries more Brand PowerHeinz is in more Bay Area grocersHeinz fields the deeper lineupFrench's® sits further up the premium end
French's®
Heinz
28
brand power
58
9
products
42
1
categories
5
6
subcategories
13
13
grocers
16
72.4¢
price per oz
41.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ French's®▭ Heinz
Distribution · 30% of score54·67
F
carried in 13 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score53·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only French's®
no top category Heinz doesn’t also play in.
only Heinz
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only French's® · 0
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: French's® · Heinz