Fresh Fizz vs Maine Root · Bay Area shelf head-to-head
Fresh Fizz and Maine Root, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maine Root carries more Brand PowerMaine Root is in more Bay Area grocersMaine Root fields the deeper lineupFresh Fizz sits further up the premium end
Fresh Fizz
Maine Root
14
brand power
29
3
products
14
1
categories
3
3
subcategories
6
3
grocers
7
29.1¢
price per fl oz
34.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fresh Fizz▭ Maine Root
Distribution · 30% of score13·29
F
M
carried in 3 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score22·69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fresh Fizz
no top category Maine Root doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fresh Fizz · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fresh Fizz · Maine Root
