Fresh Fizz vs Nixie · Bay Area shelf head-to-head
Fresh Fizz and Nixie, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nixie carries more Brand PowerNixie is in more Bay Area grocersNixie fields the deeper lineupFresh Fizz sits further up the premium end
Fresh Fizz
Nixie
14
brand power
56
3
products
43
1
categories
3
3
subcategories
5
3
grocers
19
29.1¢
price per fl oz
11.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fresh Fizz▭ Nixie
Distribution · 30% of score13·79
F
carried in 3 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fresh Fizz
no top category Nixie doesn’t also play in.
only Nixie
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fresh Fizz · 0
no exclusive doors — everywhere Fresh Fizz is, Nixie is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fresh Fizz · Nixie
