Fresh Gourmet vs Briannas · Bay Area shelf head-to-head
Fresh Gourmet and Briannas, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fresh Gourmet carries more Brand PowerBriannas is in more Bay Area grocersBriannas fields the deeper lineup
Fresh Gourmet
Briannas
66
brand power
57
25
products
39
5
categories
3
5
subcategories
11
9
grocers
17
87.9¢
price per oz
44.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fresh Gourmet▭ Briannas
Distribution · 30% of score38·71
carried in 9 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments2 vs 5 SKUs
<1% of shelf
only Fresh Gourmet
only Briannas
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fresh Gourmet · 1
only Briannas · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fresh Gourmet · Briannas
