Fresh Gourmet vs Kooshy · Bay Area shelf head-to-head
Fresh Gourmet and Kooshy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fresh Gourmet carries more Brand PowerKooshy is in more Bay Area grocersFresh Gourmet fields the deeper lineupKooshy sits further up the premium end
Fresh Gourmet
Kooshy
66
brand power
37
25
products
10
5
categories
2
9
grocers
10
87.9¢
price per oz
$1.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fresh Gourmet▭ Kooshy
Distribution · 30% of score38·42
K
carried in 9 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score88
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fresh Gourmet
only Kooshy
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fresh Gourmet · 5
only Kooshy · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fresh Gourmet · Kooshy
