From The Fields’ vs Lark Ellen Farm · Bay Area shelf head-to-head
From The Fields’ and Lark Ellen Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
From The Fields’ carries more Brand PowerFrom The Fields’ is in more Bay Area grocersFrom The Fields’ fields the deeper lineupLark Ellen Farm sits further up the premium end
From The Fields’
Lark Ellen Farm
45
brand power
25
24
products
7
7
categories
3
9
subcategories
3
9
grocers
7
$1.05
price per oz
$1.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ From The Fields’▭ Lark Ellen Farm
Distribution · 30% of score38·29
L
carried in 9 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only From The Fields’
only Lark Ellen Farm
no top category From The Fields’ doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only From The Fields’ · 3
only Lark Ellen Farm · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: From The Fields’ · Lark Ellen Farm
