From The Fields’ vs Purely Elizabeth · Bay Area shelf head-to-head
From The Fields’ and Purely Elizabeth, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Purely Elizabeth carries more Brand PowerPurely Elizabeth is in more Bay Area grocersPurely Elizabeth fields the deeper lineup
From The Fields’
Purely Elizabeth
45
brand power
75
24
products
49
7
categories
5
9
subcategories
5
9
grocers
20
$1.05
price per oz
$1.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ From The Fields’▭ Purely Elizabeth
Distribution · 30% of score38·83
carried in 9 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only From The Fields’
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only From The Fields’ · 1
only Purely Elizabeth · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: From The Fields’ · Purely Elizabeth
