Fromm vs Orijen · Bay Area shelf head-to-head
Fromm and Orijen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fromm carries more Brand Power
Fromm
Orijen
25
brand power
16
9
products
10
3
categories
3
4
subcategories
3
2
grocers
2
55.8¢
price per oz
54.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fromm▭ Orijen
Distribution · 30% of score8·8
F
O
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score53·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fromm
no top category Orijen doesn’t also play in.
only Orijen
no top category Fromm doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fromm · 1
only Orijen · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fromm · Orijen
