Frontera vs Mrs. Renfro's · Bay Area shelf head-to-head
Frontera and Mrs. Renfro's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mrs. Renfro's is in more Bay Area grocers
Frontera
Mrs. Renfro's
34
brand power
31
11
products
12
4
categories
3
6
subcategories
3
7
grocers
10
46.2¢
price per oz
47.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Frontera▭ Mrs. Renfro's
Distribution · 30% of score29·42
F
carried in 7 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Frontera
only Mrs. Renfro's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Frontera · 2
only Mrs. Renfro's · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Frontera · Mrs. Renfro's
