Frontier Co-op vs Kingsford · Bay Area shelf head-to-head
Frontier Co-op and Kingsford, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Frontier Co-op carries more Brand PowerFrontier Co-op is in more Bay Area grocersFrontier Co-op fields the deeper lineupFrontier Co-op sits further up the premium end
Frontier Co-op
Kingsford
60
brand power
15
72
products
4
10
categories
3
36
subcategories
3
12
grocers
3
$8.61
avg price
$5.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Frontier Co-op▭ Kingsford
Distribution · 30% of score50·13
K
carried in 12 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Frontier Co-op
only Kingsford
no top category Frontier Co-op doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Frontier Co-op · Kingsford