Full Circle vs The Sonoma Kitchen · Bay Area shelf head-to-head
Full Circle and The Sonoma Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Full Circle carries more Brand PowerFull Circle is in more Bay Area grocersFull Circle fields the deeper lineup
Full Circle
The Sonoma Kitchen
23
brand power
7
74
products
2
29
categories
2
36
subcategories
2
3
grocers
2
$5.97
avg price
$9.74
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Full Circle▭ The Sonoma Kitchen
Distribution · 30% of score13·8
T
carried in 3 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Full Circle
only The Sonoma Kitchen
no top category Full Circle doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Full Circle · 3
only The Sonoma Kitchen · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Full Circle · The Sonoma Kitchen