Full Moon vs Liberty · Bay Area shelf head-to-head
Full Moon and Liberty, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Liberty is in more Bay Area grocersFull Moon fields the deeper lineupFull Moon sits further up the premium end
Full Moon
Liberty
27
brand power
31
14
products
10
2
categories
2
2
subcategories
3
2
grocers
9
$20.24
avg price
$10.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Full Moon▭ Liberty
Distribution · 30% of score8·38
F
L
carried in 2 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score69·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Full Moon
no top category Liberty doesn’t also play in.
only Liberty
no top category Full Moon doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Full Moon · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Full Moon · Liberty