Full Moon vs Stella & Chewy’s · Bay Area shelf head-to-head
Full Moon and Stella & Chewy’s, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stella & Chewy’s carries more Brand PowerStella & Chewy’s is in more Bay Area grocersStella & Chewy’s fields the deeper lineupStella & Chewy’s sits further up the premium end
Full Moon
Stella & Chewy’s
27
brand power
39
14
products
33
2
categories
3
2
subcategories
5
2
grocers
3
$20.24
avg price
$25.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Full Moon▭ Stella & Chewy’s
Distribution · 30% of score8·13
F
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Full Moon
no top category Stella & Chewy’s doesn’t also play in.
only Stella & Chewy’s
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Full Moon · 1
only Stella & Chewy’s · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Full Moon · Stella & Chewy’s