Fullskoop vs Lale · Bay Area shelf head-to-head
Fullskoop and Lale, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lale carries more Brand PowerLale is in more Bay Area grocersLale fields the deeper lineupFullskoop sits further up the premium end
Fullskoop
Lale
17
brand power
30
3
products
9
2
categories
4
3
subcategories
6
3
grocers
6
$12.01
avg price
$11.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fullskoop▭ Lale
Distribution · 30% of score13·25
F
L
carried in 3 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score22·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Meals1 vs 3 SKUs
F
<1% of shelf
only Fullskoop
no top category Lale doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fullskoop · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fullskoop · Lale