G Hughes vs Jennysong · Bay Area shelf head-to-head
G Hughes and Jennysong, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
G Hughes carries more Brand PowerG Hughes is in more Bay Area grocersG Hughes fields the deeper lineup
G Hughes
Jennysong
30
brand power
16
14
products
3
4
categories
2
9
subcategories
3
5
grocers
3
$7.71
avg price
$8.82
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ G Hughes▭ Jennysong
Distribution · 30% of score21·13
G
J
carried in 5 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score69·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only G Hughes
only Jennysong
no top category G Hughes doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only G Hughes · 3
only Jennysong · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: G Hughes · Jennysong