G Hughes vs Red Duck · Bay Area shelf head-to-head
G Hughes and Red Duck, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
G Hughes carries more Brand PowerG Hughes fields the deeper lineupRed Duck sits further up the premium end
G Hughes
Red Duck
30
brand power
14
14
products
3
4
categories
1
9
subcategories
3
5
grocers
5
51.9¢
price per oz
95.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ G Hughes▭ Red Duck
Distribution · 30% of score21·21
G
R
carried in 5 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score69·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only G Hughes
only Red Duck
no top category G Hughes doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: G Hughes · Red Duck