G Hughes vs True Made Foods · Bay Area shelf head-to-head
G Hughes and True Made Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
G Hughes carries more Brand PowerG Hughes is in more Bay Area grocersG Hughes fields the deeper lineup
G Hughes
True Made Foods
30
brand power
12
14
products
3
4
categories
1
9
subcategories
2
5
grocers
4
$7.71
avg price
$9.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ G Hughes▭ True Made Foods
Distribution · 30% of score21·17
G
T
carried in 5 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score69·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only G Hughes
only True Made Foods
no top category G Hughes doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only G Hughes · 3
only True Made Foods · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: G Hughes · True Made Foods
