Gallo Salame vs Columbus · Bay Area shelf head-to-head
Gallo Salame and Columbus, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Columbus carries more Brand PowerColumbus is in more Bay Area grocersColumbus fields the deeper lineupColumbus sits further up the premium end
Gallo Salame
Columbus
20
brand power
60
11
products
40
4
categories
6
4
subcategories
13
5
grocers
16
74.4¢
price per oz
$1.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gallo Salame▭ Columbus
Distribution · 30% of score21·67
G
carried in 5 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gallo Salame
only Columbus
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Gallo Salame · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gallo Salame · Columbus
