Gardein vs Daring · Bay Area shelf head-to-head
Gardein and Daring, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gardein carries more Brand PowerGardein is in more Bay Area grocersGardein fields the deeper lineupDaring sits further up the premium end
Gardein
Daring
53
brand power
34
19
products
9
4
categories
2
10
grocers
9
79.1¢
price per oz
96.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gardein▭ Daring
Distribution · 30% of score42·38
carried in 10 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gardein
only Daring
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Gardein · 4
only Daring · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gardein · Daring
