Garofalo vs Veggiecraft Farms · Bay Area shelf head-to-head
Garofalo and Veggiecraft Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Garofalo carries more Brand PowerGarofalo is in more Bay Area grocersGarofalo fields the deeper lineup
Garofalo
Veggiecraft Farms
41
brand power
18
28
products
6
4
categories
2
17
subcategories
4
10
grocers
1
$5.59
avg price
$3.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Garofalo▭ Veggiecraft Farms
Distribution · 30% of score42·4
V
carried in 10 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score90
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Foods1 vs 2 SKUs
<1% of shelf
only Garofalo
only Veggiecraft Farms
no top category Garofalo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Garofalo · 10
only Veggiecraft Farms · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Garofalo · Veggiecraft Farms
