Genova vs Starkist · Bay Area shelf head-to-head
Genova and Starkist, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Starkist carries more Brand PowerGenova is in more Bay Area grocersStarkist fields the deeper lineup
Genova
Starkist
38
brand power
47
11
products
30
4
categories
2
5
subcategories
2
14
grocers
12
$1.09
price per oz
68.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Genova▭ Starkist
Distribution · 30% of score58·50
carried in 14 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Genova
only Starkist
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Genova · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Genova · Starkist
