Gerber vs Beech-nut · Bay Area shelf head-to-head
Gerber and Beech-nut, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gerber carries more Brand PowerGerber is in more Bay Area grocersGerber fields the deeper lineup
Gerber
Beech-nut
45
brand power
37
50
products
29
5
categories
2
6
subcategories
2
7
grocers
4
$2.73
avg price
$2.95
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gerber▭ Beech-nut
Distribution · 30% of score29·17
G
B
carried in 7 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score98·91
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Beech-nut
no top category Gerber doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Gerber · 4
only Beech-nut · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gerber · Beech-nut
