Gerber vs Happy Baby Organics · Bay Area shelf head-to-head
Gerber and Happy Baby Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Happy Baby Organics carries more Brand PowerHappy Baby Organics is in more Bay Area grocersGerber fields the deeper lineup
Gerber
Happy Baby Organics
45
brand power
57
50
products
39
5
categories
3
6
subcategories
3
7
grocers
15
79.6¢
price per oz
$2.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gerber▭ Happy Baby Organics
Distribution · 30% of score29·63
G
carried in 7 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Happy Baby Organics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Gerber · 0
no exclusive doors — everywhere Gerber is, Happy Baby Organics is too.
only Happy Baby Organics · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gerber · Happy Baby Organics
