Gerber vs Happy Tot · Bay Area shelf head-to-head
Gerber and Happy Tot, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Happy Tot is in more Bay Area grocersGerber fields the deeper lineupGerber sits further up the premium end
Gerber
Happy Tot
45
brand power
44
50
products
23
5
categories
2
6
subcategories
2
7
grocers
12
79.6¢
price per oz
80.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gerber▭ Happy Tot
Distribution · 30% of score29·50
G
carried in 7 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Happy Tot
no top category Gerber doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Gerber · 1
only Happy Tot · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gerber · Happy Tot
