Gerber vs Serenity Kids · Bay Area shelf head-to-head
Gerber and Serenity Kids, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Serenity Kids carries more Brand PowerSerenity Kids is in more Bay Area grocersGerber fields the deeper lineupSerenity Kids sits further up the premium end
Gerber
Serenity Kids
45
brand power
56
50
products
33
5
categories
2
6
subcategories
2
7
grocers
18
79.6¢
price per oz
$1.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gerber▭ Serenity Kids
Distribution · 30% of score29·75
G
carried in 7 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Serenity Kids
no top category Gerber doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Gerber · 2
only Serenity Kids · 13
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gerber · Serenity Kids
