Girl Meets Dirt vs Quince And Apple · Bay Area shelf head-to-head
Girl Meets Dirt and Quince And Apple, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Girl Meets Dirt is in more Bay Area grocersGirl Meets Dirt fields the deeper lineupGirl Meets Dirt sits further up the premium end
Girl Meets Dirt
Quince And Apple
38
brand power
34
57
products
40
3
categories
2
4
subcategories
3
3
grocers
2
$2.38
price per oz
$1.81
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Girl Meets Dirt▭ Quince And Apple
Distribution · 30% of score13·8
G
Q
carried in 3 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score99·96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments1 vs 3 SKUs
G
<1% of shelf
only Girl Meets Dirt
only Quince And Apple
no top category Girl Meets Dirt doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Girl Meets Dirt · 3
only Quince And Apple · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Girl Meets Dirt · Quince And Apple
