Giuseppe Giusti vs Colavita · Bay Area shelf head-to-head
Giuseppe Giusti and Colavita, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Giuseppe Giusti carries more Brand PowerGiuseppe Giusti is in more Bay Area grocersGiuseppe Giusti sits further up the premium end
Giuseppe Giusti
Colavita
37
brand power
32
15
products
15
1
categories
5
2
subcategories
7
13
grocers
9
$2.43
price per fl oz
53.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Giuseppe Giusti▭ Colavita
Distribution · 30% of score54·38
C
carried in 13 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Giuseppe Giusti
no top category Colavita doesn’t also play in.
only Colavita
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Giuseppe Giusti · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Giuseppe Giusti · Colavita
