Givepet vs The Honest Kitchen · Bay Area shelf head-to-head
Givepet and The Honest Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Honest Kitchen carries more Brand PowerThe Honest Kitchen is in more Bay Area grocersThe Honest Kitchen fields the deeper lineupGivepet sits further up the premium end
Givepet
The Honest Kitchen
15
brand power
42
4
products
31
2
categories
3
2
subcategories
5
1
grocers
9
$4.41
price per oz
71.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Givepet▭ The Honest Kitchen
Distribution · 30% of score4·38
G
carried in 1 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Givepet
no top category The Honest Kitchen doesn’t also play in.
only The Honest Kitchen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Givepet · 0
no exclusive doors — everywhere Givepet is, The Honest Kitchen is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Givepet · The Honest Kitchen