Godshall's vs Diestel Family Ranch · Bay Area shelf head-to-head
Godshall's and Diestel Family Ranch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Diestel Family Ranch carries more Brand PowerDiestel Family Ranch is in more Bay Area grocersDiestel Family Ranch fields the deeper lineupDiestel Family Ranch sits further up the premium end
Godshall's
Diestel Family Ranch
22
brand power
52
3
products
20
2
categories
6
2
subcategories
10
3
grocers
13
$13.05
avg price
$10.44
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Godshall's▭ Diestel Family Ranch
Distribution · 30% of score13·54
G
carried in 3 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Godshall's
no top category Diestel Family Ranch doesn’t also play in.
only Diestel Family Ranch
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Godshall's · Diestel Family Ranch
