Goku Uma vs Momofuku · Bay Area shelf head-to-head
Goku Uma and Momofuku, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Momofuku carries more Brand PowerMomofuku is in more Bay Area grocersMomofuku fields the deeper lineup
Goku Uma
Momofuku
9
brand power
58
2
products
40
1
categories
6
1
subcategories
8
1
grocers
14
$6.98
avg price
$11.83
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Goku Uma▭ Momofuku
Distribution · 30% of score4·58
G
carried in 1 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Goku Uma
no top category Momofuku doesn’t also play in.
only Momofuku
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Goku Uma · 0
no exclusive doors — everywhere Goku Uma is, Momofuku is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Goku Uma · Momofuku