Golden Farms vs Paw Patrol · Bay Area shelf head-to-head
Golden Farms and Paw Patrol, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Golden Farms carries more Brand PowerGolden Farms is in more Bay Area grocersGolden Farms fields the deeper lineupGolden Farms sits further up the premium end
Golden Farms
Paw Patrol
32
brand power
14
10
products
4
6
categories
1
4
grocers
3
88.2¢
price per oz
70.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Golden Farms▭ Paw Patrol
Distribution · 30% of score17·13
G
P
carried in 4 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score57·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Golden Farms
only Paw Patrol
no top category Golden Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Golden Farms · 4
only Paw Patrol · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Golden Farms · Paw Patrol
