Gomacro vs Aloha · Bay Area shelf head-to-head
Gomacro and Aloha, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gomacro is in more Bay Area grocersAloha fields the deeper lineupGomacro sits further up the premium end
Gomacro
Aloha
56
brand power
54
40
products
43
4
categories
4
18
grocers
14
$1.57
price per oz
$1.85
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gomacro▭ Aloha
Distribution · 30% of score75·58
carried in 18 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Snack Foods1 vs 1 SKUs
1% of shelf
only Gomacro
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Gomacro · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gomacro · Aloha
