Gomacro vs Kate's Real Food · Bay Area shelf head-to-head
Gomacro and Kate's Real Food, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gomacro carries more Brand PowerGomacro is in more Bay Area grocersGomacro fields the deeper lineupKate's Real Food sits further up the premium end
Gomacro
Kate's Real Food
56
brand power
43
40
products
21
4
categories
4
18
grocers
10
$1.57
price per oz
$1.88
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gomacro▭ Kate's Real Food
Distribution · 30% of score75·42
carried in 18 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Snack Bars8 vs 5 SKUs
2% of shelf
only Gomacro
only Kate's Real Food
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Gomacro · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gomacro · Kate's Real Food
