Gomacro vs Rxbar · Bay Area shelf head-to-head
Gomacro and Rxbar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gomacro is in more Bay Area grocersGomacro fields the deeper lineup
Gomacro
Rxbar
56
brand power
53
40
products
26
4
categories
3
18
grocers
17
$1.57
price per oz
$1.84
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gomacro▭ Rxbar
Distribution · 30% of score75·71
R
carried in 18 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score96·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gomacro
only Rxbar
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gomacro · Rxbar
