Good Humor vs Dove · Bay Area shelf head-to-head
Good Humor and Dove, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dove carries more Brand PowerDove is in more Bay Area grocersDove fields the deeper lineup
Good Humor
Dove
16
brand power
45
3
products
25
1
categories
6
1
subcategories
7
6
grocers
11
62.1¢
price per fl oz
79.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Good Humor▭ Dove
Distribution · 30% of score25·46
G
carried in 6 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Good Humor
no top category Dove doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Good Humor · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Good Humor · Dove
